How to ethically attract more new patients online

By: Grace Rizza By learning to avoid the most common digital marketing mistakes, dentists can create an ethical and effective plan. When seeking oral health care, millions of Americans, knowingly or unknowingly, turn to search engines and digital ads to assist in choosing a dentist. Besides word of mouth marketing, digital marketing is the most […]

How to Help Seniors Access Dental Care in the United States

By: Shana Aguilar For many seniors, serious dental concerns and a loss of dental care can emerge at the same time. Seniors often experience some of the most severe dental issues of their life, with unique concerns emerging such as complications from dentures and tooth loss as well as increased risks of thrush, gum disease, […]

How to Smile Through A Mask and Build a Great Patient and Team Experience

By: Angela Davis Sullivan Since the beginning of the COVID-19 pandemic, many of the teams I work with have been having problems relating to their patients and to each other. Everyone is stressed and nervous. Increased social distance has caused increased emotional distance. Suddenly, the practice isn’t a great place to be. It’s scary and […]

History Can Provide Some Clues to the Future of Dentistry

Naren Arulrajah COVID-19 is a pandemic unlike anything we have experienced in modern times, creating almost surreal chaos in the dental community. It feels like we are in uncharted waters. And, in many ways, we are. However, it is not entirely unprecedented. We have faced health and financial crises before. Society, the economy, and the […]

CDC Updates N95 and Eyewear Guidelines for Dental Practices

By: Dentistry Today The Centers for Disease Control and Prevention (CDC) have updated their Guidance for Dental Settings, emphasizing the role of N95 masks and eyewear during some procedures, in addition to changes made for clarity. In areas with moderate to substantial community transmission, during encounters with patients who are not suspected of SARS-CoV-2 infection, the […]

Pivoting your dental practice for success during COVID-19

Don’t think of “culture” as just the latest buzzword for dental practices. It’s a very important piece to the success of your practice. If you don’t create an excellent culture, it will create itself, and that’s usually not a good thing. By Kyle Bogan, DDS One word that has become synonymous with the COVID-19 pandemic […]

CDC updates guidance for dental settings during COVID-19

The August 4, 2020, update provides new recommendations for eye protection and aerosol-generating procedures. It replaces the agency’s guidance issued June 17, 2020. Author – Zachary Kulsrud On Tuesday the Centers for Disease Control and Prevention (CDC) updated its guidance for dental settings during the COVID-19 pandemic.1 The August 4, 2020, update restructures the guidance for […]

Three Ways to Reorient Your Staff During COVID-19

The COVID-19 crisis has sent shockwaves throughout dentistry. When practices fully reopen, dental teams won’t look the same. Some team members won’t be back. And those who do return will experience various challenges ranging from fear to finances to family issues. COVID-19 has probably changed almost everyone to some degree. As leaders, dentists have the […]

Racial, Language, and Geographic Disparities in Access to Dental Care

By: Natalie Asmussen As the world wages battle against the new coronavirus, a much older war has yet to be won. More white Americans and citizens of the world are awakened to the reality that racism—covert and overt—exists and needs to be confronted. It exists in every facet of our lives and is overwhelming in […]

We’re back at work. Now what? Human resources experts answer dentists’ questions

Author- Rebecca Boartfield and Tim Twigg These HR experts answer two questions from dentist-employers regarding how to handle post-vacation employees, as well as employees who are reluctant to return to work. Are you handling these situations correctly? QUESTION: My employee is taking a vacation. Does the person need to quarantine after? ANSWER FROM REBECCA BOARTFIELD AND […]